Periodic updates on our product and any new developments

Welcome to the Iris Blog

Welcome to the Iris Blog. This section will feature updates on the product, latest photography events, and other useful information.

Read more

Pakistan's silent photography revolution

It may be silent, but it isn’t entirely invisible. Just a few years back, a professional camera was a rarity in Pakistan. It was only to be found on journalists and the most dedicated enthusiasts. Since then, technology leaps, increased buying power, and the advent of consumer-level gear with professional quality results, has put high-quality photography within reach of the average person.

Go to any current sporting event, or tourist hotspot, and you will find many with professional DSLR cameras, or even mobile cameras that provide results to match. The Wiki Loves Monuments annual competition has seen an unprecedented number of entries from Pakistan, and photo sites such as 500px or Flickr, feature a wealth of outstanding imagery of the country.

The local demand for professional photography has also seen exponential growth. As mentioned in this interview of famed fashion photographer, Tapu Javeri, from 2013, the fashion industry alone has grown from a cottage industry to a multi-billion rupee market. Three years later, it is still vibrant and booming.

The biggest consumer of photography services is still the weddings ecosystem. You would be hard-pressed to find a nuptial ceremony without a photographer, and the famed ones charge quite a premium for covering them.

Despite this huge market and advances in technology, we are lacking in sophistication when it comes to photography services. And it is this gap that we plan to fill with

Read more
21575106238_1136648daf_o is live is open for registration. There are still a lot of features in the works, and this is just the first step. We also have a number of events, workshops, and other activities planned for the near future.

If you are a professional photographer, signup at, and add your portfolio. Please subscribe to our newsletter to stay up-to-date.

This is an excellent time to become part of our core team. Prerequisite is a deep passion for photography. We have interesting opportunities in technical, and marketing domains. We also have a great internship program. If you think you have what it takes, and are interested in being part of the team, we would love to hear from you.

Let us know how it went, and feel free to leave your feedback using this form.

Read more